Building on its 2004 strategic plan, the Practical Power of Design, the UK Design Council has launched The Good Design Plan, a new three-year national strategy for design. Defining good design as ‘sustainable design’, it highlights five objectives for the council.
- Objective 1: Business and public service innovation.
- Objective 2: Public and community engagement.
- Objective 3: Design skills development.
- Objective 4: Design policy and promotion.
- Objective 5: Organisational and operational efficiency.
Design Council Chairman Sir Michael Bichard explains;
"Now, perhaps more than at any other time in history, we need to tap the creativity, the skills and the ingenuity of our world-class design community. The UK’s design track record is exceptional by any standard. We now need to nurture and support the talents that are available to us, and put them at the disposal of the nation’s business and public service managers.
This sets the context for today’s design agenda. Design’s traditional strengths – such as adding value to business in the global marketplace – are more important than ever. But design’s proven ability to help ideas and innovation flourish can also help us create better public services and exploit our strengths in science and technology. Overall design can improve our everyday lives, help create a more sustainable society and make us more competitive.
Earlier this month, Design Week reported that ...the council anticipates a budget of £7.85m, £7.82m and £8.44m for 2008-09, 2009-10 and 2010-11 to cover these activities.
To coincide with the launch of the Good Design Plan, eight designers offer their definition of good design in a video from the Design Council. Contributors include Sebastian Conran, Tom Dixon, Sophie Thomas, IDEO's Ingrid Baron and Joe Ferry at Virgin Atlantic Airways.