Why is Graphic Design so afraid to embrace the sustainability challenge?
During the first few months writing for sustainability design blog Inhabitat.com, it became immediately and increasingly evident how many designers were bathing in the new challenges of sustainability. The worlds of fashion, architecture, interior and product design continued to excel with an ecological conscience, launching countless contemporary designs every week. Although not focused to the work of Graphic Design, taking a quick look around Inhabitat it is evident a sense of contemporary Communication Design is appreciated. Critical dialogue however, discussing the relevant relationships between sustainability and graphic design, is almost vacant (with no more than 15-20 graphic-related features on the site). This, it would seem is a recurring trend in the sustainable design communities.
I was therefore, excited to have read this week that respectable designer, writer and critic Anna Gerber is currently writing a new book on Graphic Design and Sustainability, which will be published by Laurence King in Spring 2009. I look forward to her book and hope it will open the eyes of Communication Designers, give them a friendly kick in a sustainable direction and ultimately help our discipline play catch up to the rest of the creative industry.
Designer and author of the 2004 publication All Messed Up, Unpredictable Graphics, Anna Gerber continues to write extensively for the likes of Creative Review, Print, Varoom, Idea and Eye. Furthermore, in collaboration with Teal Triggs, Gerber also wrote a dialogue for Blueprint Magazine last year, introducing the new postgraduate course, MA Design Writing Criticism at London College of Communications, which is scheduled to start this fall.