The London Business Forum, presents: Green Business: How companies can profit from customer demands for greener products. A morning with Karen Fraser, founder of the The Ethical Reputation Index. The event will be held on Wednesday 20 February 2008, 9:30 am - 12:00 pm.
So, who really cares about green issues - and are customers willing to put their money where their mouth is? Green has been the topic of the past year. We read so much about the 'greening of the consumer', the rise of the ethical consumer, even that 'green is the new black', yet it is questionable whether there is as great a change as journalists might want us to believe. Nonetheless, the focus on ethical and environmental change raises a number of questions that businesses must answer in order to stay competitive:
- Is it enough to be 'seen to be green', or does it need a change in approach to business?
- How do companies meet the challenge of higher public expectations while creating value for shareholders?
- Where is the greatest risk for companies and what should companies do to minimize risk?
- Is there money in green - and if so, where is it?
- What is the key to Marks and Spencer's success - and what lessons can companies learn from their example?
Karen Fraser, founder of the Ethical Reputation Index and advisor to clients including Co-operative Bank and Body Shop, will use her expertise to answer these questions and tell you what your organisation can do to change the way your company is seen by shareholders and customers alike.
Karen advises advertisers, agency groups and the UK government on strategic communications and consumer insights. She founded the Ethical Reputation Index in 2005. The index is the UK's first monitor of consumer views of corporate ethics and the communications channels that influence those views. The Ethical Reputation Index and related projects have featured on BBC2's Newsnight, Radio 5 Live, The Economist, New Statesman and the Financial Times.
In February 2007, Karen's work on 'Conflicted Consumers' was chosen for the Harvard Business Review: Breakthrough Ideas List 2007. The latest wave of the Ethical Reputation Index was published in July 2007.