Start Creative designed the branding for Virgin Unite, an internal charity scheme launched by the Virgin Group in 2004.
Virgin Unite is the entrepreneurial foundation of the Virgin Group, working with partners all over the world to develop new approaches to social and environmental issues.
Start Creative Director, Mark Smith, explained: We wanted to create something that would challenge the traditional approach in the charity sector [and] didn't engage people on a guilt level. Virgin Unite is about having fun and celebrating the reality of how people live their lives, while encouraging them to donate time.
Links:
- Wikipedia Virgin Unite
- DesignWeek 2004 Virgin + Start Creative
