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Niti Bhan

San Francisco, United States


Member since June 13, 2007

Niti Bhan is an engineer, an MBA and a design thinker who consults on new and emerging markets strategy with a particular focus on overlooked or underserved segments. With over 15 years of experience in the US, India and ASEAN, she has worked for global brands such as Hewlett-Packard, McCann Erickson and the Institute of Design, IIT, Chicago. Recent clients include Adobe, Core77, CardinalHealth and awardwinning design studios such as Method, MetaDesign and NewDealDesign.

She is a member of the advisory board for the UNESCO/Fellisimo Social Design Network and currently on the jury for “Heated Issue” – Design21’s competition on communication strategies for climate change. Previously, she was on the 2007 jury for the ReBrand100 Awards and the closing plenary speaker at the CHI2007 25th Anniversary conference in San Jose.

My Blog / View all (10) Blog Posts

Focus on carbon emissions misses the point

Environment, Environmental Design


In an excellent opinion piece on the BBC site today, an EU policy advisor discussed the downside of ...

Core77 Industrial Design Supersite - Author, Clogger, Founding editor of DesignDirectory Monday Morning Must Read newsletter and blog.

"There is nothing noble in being superior to some other person. The true nobility is in being superior to your previous self." ~ Hindu Proverb

Contact Niti Bhan

My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design