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Simon Wheeler

United Kingdom

Member since August 03, 2011

  • IDEO and Shimano’s coasting program

    Education


    In response to Designing the Future,
    in the thread

    IDEO and Shimano’s coasting program could have been better marketed and implemented. The bike itself is great and fits perfectly the demography of couch potato-ing baby boomers who hadn’t had an enjoyable bike riding experience since they were kids.

    Simon dotbike

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