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Teresa Inés Cruz
Conscious Brand, Business and Design Strategist
Member since June 07, 2011
Brand and business strategist specialized in ethical fashion, eco luxury, eco lifestyle, holistic beauty and wellness and lifestyle brands that respect people and planet.
Born in Colombia and raised in the U.S., my multicultural upbringing and professional experience has given me a great sense of adventure and appreciation of other cultures, ways of thinking and admiration for handmade craftsmanship and the human soul that represents handcrafted products. By combining global brand development, strategic foresight and lifestyle brand expertise, I bring an entrepreneurial spirit and a global sensibility to my role as a brand and business strategist specialized in sustainable, ethical, fairtrade and cause driven brands.
There are people, families and communities behind every product that we purchase. I believe that brands have the power to inspire and brands that conduct business with a sense of “good karma” will continue to influence a new segment of conscious consumers. At the heart of these authentic brands lies the conviction that today’s businesses should take into account a triple bottom line value creation which includes people, planet and profit. This value creation also focuses on the preservation of social integrity, environmental preservation and cultural heritage. I adhere to the notion that luxury “is not about fashion or purchases bought on a whim. It is about longevity and is about cherishing, nurturing workmanship, beauty, traditions - and it is about appreciation.”