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Haruko Smith

New York, NY, United States

Director

Member since June 07, 2007

  • From Haruko Smith, Director of DESIGN 21: Social Design Network

    Communication


    After announcing the result on the Stories from the Field competition home page and then linking my Message to All Entrants to it, I emailed the message to every contestant because I wanted to be pro-active in communicating to them.

    This resulted in their writing back to me directly, instead of posting blog entries. I have been responding to every issue raised by every person. I have responded to over 60 emails and have many more to go. This is not the most efficient way, I know, but I have already written an open letter on the website and I feel that the people who take the time to write to me deserve an individual response. Especially at this point I do not want anyone to feel that they are just "one of them."

    So it's not as though we are just sitting in a warm viewer's chair. We are listening and talking to many people and working very hard to come up with some sort of a solution. We just posted another announcement to that effect here: http://www.design21sdn.com/design21/news/1239

    Thank you, Daniel, for all your valuable opinions and observations. I very much respected your comments (even about flavored popcorn!) and promise that we will "take a dignifying stand for the participants who entrusted us with their time and creativity."

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  • Dear Mr.Smith,

    I have to admit I did not expect any replies to my post from Design21, especially not from you personally. I even feared my post would be removed instantly. I am humbled by your honesty and courage to take in the criticism. I hope I was not too scathing in my comments, at least not towards Design21 for I believe all participants have a genuine respect to the core mission of the organization.

    I am convinced that the D21 team will sort out this problem, before it takes any further unnecessary amplitude, rendering everyone satisfied and excited for the next D21 competition.

    Again I need to stress on congratulating 802 for being MCAI’s pick and hope they will develop a great identity vital for a powerful media impact. The festival itself has a highly esteemed purpose and I imagine all of us want it to be success no matter who claims its fatherhood.

    I sincerely thank you for your reply and all the effort put to reach a righteous resolution.

    Best Regards,

    Daniel Georges

  • My suggestion is that the DESIGN 21's international panel of judges chooses their favorite logo out of the finalists and that the $5000 prize is equally split between the 'judges favorite' and the chosen by MCA-I NY.

    If this isn't an option I think the $5000 prize shouldn't be added to another competition but that it should go to a charitable organization, although ideally someone should win so that the entire competition process doesn't loose credibily.

    Any other suggestions?

  • Dear fellow designers,

    As you may have learned already, D21 took the righteous decision of proceeding with the SFTF competition. I believe this is what most of the discontented participants were hoping for. Our posted protesting views were not ignored therefore we ought to support D21 in whatever way they see fit to wrap up this competition. In their last letter, D21 brandished a firm stand against the alleged MCAI’s misconduct and affirmed their committed position towards the members, the jury and the set regulations reclaiming the integrity of this competition and hopefully securing it for all future ones to come. Thank you D21! That being said, I wish all of you the best of luck in the new selection to come!

  • Hi Haruko/Team Design21

    I regret to say this but the designs that the judges have selected are far away from the actual concept of LOGO DESIGN. Most of the designs listed in 10 selected entries are incorrect CONCEPTUALLY, THEORETICALLY. Looking at only Aesthetic nature of it does not solve the purpose.

    Being into the Design Industry for over 30 Years, I can say that , designer behind these designs have run for Beautiful look of it, and Colors. These are more of like Posters but we were not looking for a poster. Were we?

    Infact the most popular entry wont be suited on Letter pads, Visiting Cards, Bookmarks ,if printed as a logo.

    I would suggest to recheck all the 1600 entries again and look for better designs. Just to judge something for the sake of of it, would be like fooling ourselves unnecessarily. All I can say is, lets not CONCEPT of DESIGN fail, just for the sake of Judgement.

    --Regards Tom Riddler

My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design

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