Design 21: Social Design Network

Having worked with design as a competitive ‘weapon’ for twenty years David Carlson is renowned for his knowledge of strategies in design and brand development. His on-line trend report titled the David Report offers cutting-edge critical thought. He is the founder of the furniture brand David Design and the knowledge company Designboost.

Through considering design as an added value, he assists clients such as Absolut and Sony Ericsson in creating attractive brands ready for the challenges of the future.

“To win the trust of the selective consumers of today a company always has to act with ‘good karma’. It is all about interesting the consumers in an honest way, to involve them and stimulate their engagement”.