Some people or organisations get very confused thinking that their corporate logo design is their branding?
However understanding branding is far more than a nice logo design.
Branding is finding a solution that gets your market to choose your brand (product or services) over the competition.
If you are really clever and can place your company product or organisation as the only real provider for this service or product then that’s a great brand and potentially iconic.
Your brand should project a clear message, professionalism, stimulate, inspire and eventually build up a customer loyalty foundation.
So yes a quality logo design is a very important part of the branding and something that your company branding & marketing will use as the driving force behind getting market recognition.
However understanding your market place is key to good branding and any creative agency / branding agency worth their sorts should guide you on this difficult passage that will eventually produce a strong brand.
Believe me there is no quick fix to producing a strong brand it takes plenty of research, hard work and creative flair to deliver a clear communicative solution that people have loyalty towards.
Time is a precise commodity and it never comes again so make sure you choose the right branding company to help you standard out from the crowd!
Next time company slogans or strap lines are they a good or bad marketing tool?