Design 21: Social Design Network

Striking branding, company slogan & website design for three related display showcase product lines.

source: sma creative design agency

One of the questions I am always asked by clients is it worth making our website optimised for search engines? So this time I thought we would look at the subject of SEO or Search Engine Optimisation.

I am sure like me you get Spam emails saying in the blink of an eye they can get you onto the front page of every search engine using their special software or by paying them.

Should you try their services well my advice would be a big NO anyone that says they can guarantee you this, best to show them the front door.

Read more by visiting our creative branding blog here

Corporate brochure design, Logo design, Branding, Website Design & Marketing Stratergy for Precision German manufacturing company.

graphic designers

This year has gone so fast and in the studio it is indeed beginning to look a lot like … yes you guessed it, Christmas!

Like every year this one is no exception and we are celebrating the festive holidays with our green ethos in mind.

The SMA Christmas tree has made its re-appearance a couple of days ago; it has grown approximately 45mm since last year but not touching the ceiling yet … phew!

It’s wearing a contemporary warm coat of solar Christmas lights and recycled decorations to make the outfit even greener.

We hope you have enjoyed reading our design blogs as much as we have enjoyed sharing our design news with you all.

Everyone here at the design studio would like to wish you a very happy Christmas and an incredible 2013!

The first thing when deciding on a company slogan or strap line for your company is do we really need one? By having a company strap line you have to ask will it bring added value or in a split second enlighten or give the reader reassurance of your services product or brand.

A great strap line can really make a huge impact on any marketing campaign elevating your brand above your competitors and keep your company’s name in their minds for far greater length of time.

However there is no point making for example a performance statement that your company can’t deliver on. This will just work in a negative way and you will rule the day you ever went with any strap line.

Now producing a strap line might seem easy enough thing to do but it’s far from easy especially if you are to close to the subject. It normally requires someone impartial to look at your company or product etc to see its strengths and differences, combining these positives into a one line message that is memorable and instantly hits home.

There are many different types of strap line including “performance”, “straight talking” or “enlightenment” etc which one is best depends significantly on the specific company, product or service you are promoting.

I normally formulate around twenty strap lines for the client, generally there will be one or two they love which sums up everything they wanted to express themselves but were not able to articulate into one short memorable statement.

At the en...

Let's that a closer look at green interior designs and sustainable interior design that still have that something special, wow or pop factor!

As a humble interior designer who’s always looking to create the next fashionable interior, I also want to make the interior designs as green or eco-friendly as possible.

Here is the rub, although it is becoming easier to source good eco-friendly or green products sometimes these environmental friendly products don’t produce the same wow factor or longevity of their non green counterparts!

So what’s the answer? As you probably guessed there is no definitive answer, as this will depend on the client’s or company’s own ideology for the project.

As always in these matters it is a balancing act or compromise, as there is no point producing interior designs using environmental friendly or green products if this doesn’t fulfil the needs of the project. However an interior design that doesn’t consider or use green products where possible is just thoughtless, expecting others to do the green thing whilst you just plough on regardless.

So what all interior designers must do is to embrace the green side of things but not totally at the cost of wow, pop or feel good factor.

Next time our interior design trek (and I love the title) will take us to;

Interiors without quality interior lighting design is like serving fine wine in a plastic beaker!

Some people or organisations get very confused thinking that their corporate logo design is their branding?

However understanding branding is far more than a nice logo design.

Branding is finding a solution that gets your market to choose your brand (product or services) over the competition.

If you are really clever and can place your company product or organisation as the only real provider for this service or product then that’s a great brand and potentially iconic.

Your brand should project a clear message, professionalism, stimulate, inspire and eventually build up a customer loyalty foundation.

So yes a quality logo design is a very important part of the branding and something that your company branding & marketing will use as the driving force behind getting market recognition.

However understanding your market place is key to good branding and any creative agency / branding agency worth their sorts should guide you on this difficult passage that will eventually produce a strong brand.

Believe me there is no quick fix to producing a strong brand it takes plenty of research, hard work and creative flair to deliver a clear communicative solution that people have loyalty towards.

Time is a precise commodity and it never comes again so make sure you choose the right branding company to help you standard out from the crowd!

Next time company slogans or strap lines are they a good or bad marketing tool?

Simon Morris Associates

We were delighted when we were approached by World Wildlife Fund to provide exhibition & lighting design consultancy on this prestigious event.

It was particularly important for WWF they worked with a design company with environmental & eco-friendly principles & ethos.

SMA design’s own eco evolution started over 7 years ago, which leaves our consultancy uniquely positioned to support the client.

Our designers have researched and adopted the most advantageous new eco technologies and principles from around the world into our various designs.

At the same time SMA design has developed our own pioneering eco innovations, you can read more about these on our design consultancy website .

One of our latest graphic design & branding projects is for Frank Europe one of the top 10 museum showcase manufacturers.

Frank’s board directors were looking for a creative agency that would deliver a fresh, exciting and instantly recognisable brand.

Our creative design agency was chosen to roll out a full branding package, including new logo design, marketing literature, website design, SEO and corporate guidelines etc.

The Frank brand provides precision engineered museum display showcases to designers, architects, museums, private collectors and those needing a protective display solution with emphasis on flexibility and quality.

SMA wanted to project the truly uniqueness of the product in the branding. By visiting the factory and carrying out extensive research to understanding the market place we were able to fuse essential elements together to realise Franks and our own aspirations.

Designing a simple, fresh and instant recognisable brand was our primary aspiration whilst incorporating 4 key objectives:

-The brand name. Represented by the initial F. -The primary service. Symbolising a basic shape of a case whilst the F also provides the profile for their unique product. -Different service options. Corresponds to the different colour scheme. -Slogans: “uniquely frank” & “frankly better than glass”.

From the out set our corporate graphic designers produced a clear direction including concept logo designs & digital implementation which rec...

Our logo design agency was chosen by an established Belgium museum display showcase firm to roll out a new corporate branding package, including logo design, website design and blog.

Our creativity, knowledge of the museum and design sector and SEO techniques where instrumental in our appointment over other London-based creative design agencies.

The qube brand evolved to fill a requirement in the market for high quality affordable protective display showcases (vitrines) in the world of art, museums, displays, exhibitions, events and many more.

Simon Morris Associates

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