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Amit ranjan

Guwahati, Assam, India

Art Director

Member since May 22, 2007

  • Me and Advertising

    Communication, Communication Design


    With passion for advertising, I grew professionally in the field of advertising with a specialization in communication design. compared to the other art forms, this is the most fulfilling way for me to express myself. a significant amount of my concentration in the art relies on the power of mass communication. computers have become an artist’s new tool. computer graphic programs, such as Adobe Photoshop, Adobe Illustrator, CoralDraw,3D Max, have become new tools just as a painter strokes a brush on a canvas. My intention is to use my skills to merge computer graphic art with manual art. And to provide my clients product a cutting edge over the competitors. The process of creating art can have many approaches. Some steps I take in creating art are researching and making manual art with lot of graphic like that of computer graphic art. formulating an idea {this may occur any time}, and bringing this idea out in to visual form. I start with a sketch and then I develop the idea on a media that best compliments the work ideas and experience guide my intuitions for the work that I create. the colour selection follows a standard that favors a conventional palette. I carefully select colours as well as shapes for a design that triggers emotions and also creates a relationship with the viewer. The goal of my work is to express the representation I have while simultaneously allowing the viewer to develop his or her perspective.

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My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design