Tradition, innovation and sustainability Concepts that are amalgamated under the idea of FAIR DESIGN (c) . FAIR DESIGN (c) occurs when in the line of development and production of a specific design/object , the market profit generated is shared fairly between those involved in the making of it. This is particularly vital when it comes to preserve traditional makings in sustainable ways.
A = Designer - design/sketch/innovation - cost £ ? B = maker - manufacture/tradition - cost £40
C = materials - materials / marketing design - cost £30
D = Object total cost £ 70 + ?
? = market sale price ( set by designer or label ) For case study purpose , lets say it will be £ 210
FAIR DESIGN A + B + C = D D = Total cost D % 2 - C = fair design A = £ 75 B = £ 75 C = £ 30
I have been working under this concept for many years now . I would like your opinions in this matter .
See you soon claudia