Bad communication is dangerous
porto, porto, Portugal
Designer (Art Direction)
Member since June 03, 2010
Sérgio Carvalho Biography
Sérgio Carvalho is born on January 3, 1969, in Porto, city where he studies Graphic Arts at the Soares dos Reis High School. At the age of 18 he works as illustrator to the advertising agency Logo, and in his spare time does the graphic design for the advertisement of projects to be presented at the Porto University Theatre and Rivoli Municipal Theatre. He does lighting design for famed Portuguese bands and musicians - Táxi, GNR, Xutos e Pontapés, Carlos Paredes - as well as Piazzolla. Window dressing and interior design are also part of these image-related activities.
His first steps as director and art director are at the Youth Institute, where he studies Cine-video. And it is as art director that, at the age of 18, he makes it into the world of advertising agencies – Slogan, Cineponto, Leo Burnett and Sino Publicidade. At the beginning of the 90s he moves to Lisbon, straight to TBWA/EPG, as art director, where he works with renowned names: editor/copywriter Albano Homem de Melo, and creative directors José Heitor and Pedro Bidarra. In 1996, invited by the then president of Young & Rubicam, Vera Nobre da Costa, he takes on the creative direction together with Albano Homem de Melo of some of the agency’s accounts, namely Portuguese public Broadcaster RTP, banking organization BES, insurance company Tranquilidade, Dyrup paints and Knorr. The following year, Sérgio Carvalho returns to TBWA/EPG, where he shares the creative direction with Albano Homem de Melo, José Heitor and Pedro Bidarra.
In 1998 he wins several awards, among which are Prisma award for Best Digital Image, Best Press Advertisement, and Best Outdoor, with the RTP campaign “TV em simultâneo/Simultaneous TV”. In 1999 he wins the New York silver medal for Cultural Communication, the Portuguese Creatives’ Club gold medal and the daily newspaper Diário de Notícias silver medal with the print ad for international horror/fantasy film festival Fantasporto. In 2000 he begins working as ad film director for producers Quimagem, Diamantino Filmes and Panorâmica 35. He directs tv adverts for Murganheira sparkling wines, the largest supermarket chain in Portugal Pingo Doce, mobile operator TMN, high speed train Alfa-Pendular, Jumbo hypermarkets, Porto european capital of culture, and others. He makes another incursion into the world of music, directing the music-video “Casino” for publisher Valentim de Carvalho. At the end of 2001, he goes back to creative direction, this time at the advertising agency Z. Publicidade. In March 2003 he joins the team of BBDO Portugal, as creative supervisor, pairing with creative director Gonçalo Morais Leitão. This period gives birth to the new image of the Optimus brand campaign “Follow your feelings”, among other works.
In Summer 2003, Francisco Saalfeld, executive producer of Montaini Filmes, challenges Sérgio Carvalho to go back to film direction. He then leaves for New York, and at the New York Club Theater he takes the workshops “Directing Actors” and “Script Analysis” given by Judith Weston (X-Files, The Sopranos, NYPD Blue and Amores Perros). For twelve days he works on getting a rise out of people through creative procedures applied to character building, scrip analysis, communication and interpretation. Back to Lisbon he rejoins Montaini Filmes and resumes his role as director with two advertising films (Novis) for BBDO Portugal.
In 2004, he creates his first film script. Blind Dog is a short-film listed for the second application period of the ICAM-Cinema, Audiovisual and Multimedia Institute. He also gives a public lecture about Advertising Communication for the Communication and Media Studies’ students of the University of Minho.
In February 2005 he is invited once more to give a 5-day workshop to senior students of the 5-year degree of Communication and Media Studies. This workshop, “Imagination is more important than knowledege” aimed at simulating a creative department and creating an advertising campaign. Sérgio Carvalho was asked a second turn and in May he gives “Imagination is more important than knowledge II” to the then seniors. Also in May he gives a public lecture on cine-video at the Faculty of Fine Arts of Porto for seniors of Design and Communication. In tandem with these activities and also during 2005 he joins Hotshop – Brand Building & Art Work.
Finally in 2008, Sergio Carvalho, creates the brand Warning! Design. Birth the Warning! Communication Designers.