The Better Alternative (http://www.TheBetterAlternative.org) is a challenge to college students across the country to make conserving water easier than wasting it.
We are looking for 2 minute video submissions presenting an idea that makes conserving water easier than wasting it. There are three $1000 prizes for thebest ideas.
The judges of the competition are Don Norman, Elizabeth Gerber, Chris Flink from IDEO, Bruce Mau and Cindy Tripp from P&G.
Deadline June 1st, 2010!