Design 21: Social Design Network

The brandmark is inspired by the ‘Dynamic Sound Waves’. A dynamic mark with a broad range of possible expressions depicting- learners, doers, leaders etc. The ‘Listeners Institute’ is a unique proposition with diverse possibilities. The organic form depicts the same.

I realised creating a logo for ‘Human Rights’ was a very difficult task. So, I decided to give the power to design the logo to every individual. The idea behind the logo is that it can be drawn, redrawn by any or every individual.The only constant being the red circle in all the forms. Making the logo much more expressive, powerful & memorable.

Red .....the color of blood...symbolizes LIFE itself.we have the same colored blood coursing through our bodies...whether you are white ,yellow skinned or colored....whether you are rich or poor...whether you are socially more previliged than the rest,whether you can flex your muscles more than your weaker neighbour...That RED color reminds us that we are just HUMANS ...and that we need to all live in peace and stop depriving our fellow men their equal rights to dignity and freedom.