Design 21: Social Design Network

Wow, ingeniously done. This is simple, clean and clever. Great usage of symbolism with the window, star and moon concept instead of the overly-done hand prints, trees and clouds. Glad you took into consideration when designing how versatile the logo is for size and different mediums. Great job!

You should have just used the faces of the children and kept the logo simple. There is too much going on in this composition. The faces of the children also look similar to the concept of Girl Scouts of America.

There is too much going on in this logo. The figures are competing against "DREAM". They are also too close to the word and may seem like they are merging when the logo is brought down in size. The kerning for Center is off and doesn't follow the way dream is displayed. You should have the typeface matching or at least be in the same family. It makes the logo look like is divided into two separate parts.

There is too much going on in this logo. The figures are competing against "DREAM". They are also too close to the word and may seem like they are merging when the logo is brought down in size. The kerning for Center is off and doesn't follow the way dream is displayed. You should have the typeface matching or at least be in the same family. It makes the logo look like is divided into two separate parts.

What is the conceptual thought behind this logo?

This looks more like a poster/advertisement than an actual logo. There is too much detail and is not simplistic. It's works well as a poster and a concept, but not as an actual identity. How would this logo look printed small on a business card? It will look like a smudge of ink. The design brief has asked for a logo that is simplistic.