writer, brand strategist, founder - what women make
Member since October 17, 2009
Niji and Chauncey
Chauncey founded Webby-nominated Girlonthestreet.com in 1999. Since then, she’s been a senior brand strategist as a consultant as well as at Crispin Porter + Bogusky and MFP leading strategy on brands as diverse as Coca-Cola, Perry Ellis, Victoria’s Secret, truth, L’Oreal, and Lousiana Pacific lumber. Her public speaking has included the following: The Future of Interactivity in Paris, hosting a panel at VNU's What Teens Want conference, the Imagination Festival during NY's Ad Week, and most recently this past September 2009, a four hour workshop on ethnography in partnership with Brain Ventures. Her early entrepreneurial work was talked about in the Daily News, Elle Brazil, Newsday, New York Magazine, and Teen People and now in Spain she's been on B TV and was featured in PR Noticias, Expansion - the madrid financial paper, and soon Comunicas? magazine. Her reportage has appeared in Honey, Complex, MTV News, the New York Post, Trace, Terrace, The Source, Cosmopolitan, and Brandchannel. Girlonthestreet.com is her ongoing experiment dedicated to the spirit of enterprising creative women around the world who continue to inspire her. Chauncey left New York in 2007 for Paris and then Paris at the end of 2008 for Barcelona where she now lives with her dog and boyfriend. This fall she begins teaching brand strategy and trends/insights to second year students at the Istituto Europeo di Design along with consulting for innovation firms and continuing to develop What Women Make's future.