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Adam McCulloch

New York, NY, United States


Member since May 11, 2007

  • Challenges and Rewards

    Education, Audio/Visual Design


    “Why can't Call of Duty actually be about duty?” This was the question posed by Ubisoft computer game designer Clint Hocking at the 2008 Game Developers Conference in San Francisco. He voiced the growing frustration held by mainstream designers that their industry is trapped in a kind of perpetual adolescence. Game boys want to grow up and real world issues – genocide, poverty, conservation and the like – are increasingly seen as viable content and a right of passage towards a mature industry.

    Ethical games with titles like Darfur is Dying, Escape From Woomera and World Without Oil wear their politics firmly on their sleeves. But can they raise awareness while scoring big with gamers and even possibly turn a profit? Talk to industry experts like Justin Halliday, who co-produced Escape from Woomera and he’ll tell you that only 12 percent of computer games are actually violent in nature. It’s an encouraging statistic. “Unfortunately that 12 percent accounts for over 75 percent of the market,” he laments. “If you look at the successful games – outside of licensed properties like Harry Potter – almost everything else is based on violence, and I think it’s kind of sad.”

    The general decline in interest in all things political didn’t go unnoticed by Suzanne Seggerman. She saw the lack of civic engagement and newspaper readership among younger generations as good reason to found Games for Change in 1997. The organization provides visibility and resour...

  • Local Heroes

    Poverty, Environmental Design


    In September of 2000, all 189 United Nation member countries signed The Millennium Declaration. It was the largest gathering of world leaders in history, with more than 150 heads of state present. Their aim was to free the developing world of extreme poverty and the abject conditions which cause it. These include income poverty, preventable diseases, hunger, high mortality, inadequate housing and education, while at the same time promoting gender equality and environmental sustainability. These aspirations became the Millennium Development Goals, eight time-bound objectives to be achieved by 2015.

    Reaching this goal may seem a daunting task but it’s by no means impossible. Jeffrey Sachs, renowned economist and director of The Earth Institute at Columbia University created Millennium Promise in 2005 to allow private individuals and companies to help achieve the Millennium Development Goals. He feels that addressing poverty is integral to the wellbeing of developed nations. “The idea that somehow the world will take seriously American lives when America has not taken seriously their lives is a profound misunderstanding of the nature of the world today,” said Sachs at the Simon Fraser University President’s Forum in 2002.


    Millennium Promise aims to achieve the Millennium Development Goals through a project called Millennium Villages: small communities provided with a practical foundation for economic and social growth. The purpose is to help each village rea...

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My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design