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Mark Wieczorek

New York, NY, United States


Member since May 04, 2007

  • Cabon Labels

    Environment, Environmental Design


    Whenever I go to Whole Foods and I want to get a bottle of water (yes, bottled water - Whole Foods hasn't taken the step I noticed Barnes & Noble taking of offering tap water for free) with my salad, I always try to pick the most locally produced bottle - shipping water in from Fiji seems a bit gratuitous. But it's not easy to check the labels on each to figure out which come from 100 miles away and which come from 1,000 miles away.

    In the UK a group called Carbon Trust has developed a Carbon Label, which applies a commonly accepted standard to labeling a product's carbon footprint all the way "from the source to the store."

    Though I prefer the positive message of the Eco Nutrition labels from our Heated Issue campaign, the simplicity and accountability sounds like a winning combination. Now how do we set up one of these in America?

    via Organic Picks

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My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design