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Mark Wieczorek

New York, NY, United States

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Member since May 04, 2007

  • Fuel Efficiency - is there any controversy?

    Environment, Industrial Design

    Tata-nano_432_

    Tata Motors has unveiled their $2,500 car in India. This mini monster is expected to get 54 mpg.

    But one has to wonder whether or not an inexpensive and fuel efficient car is good for the world. This car will displace bicycles and scooters, not other cars, so we're effectively increasing waste & consumption, not decreasing it.

    Speaking at the unveiling ceremony at the 9th Auto Expo in New Delhi, Mr. Ratan N. Tata said, "I observed families riding on two-wheelers - the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding a little baby. It led me to wonder whether one could conceive of a safe, affordable, all-weather form of transport for such a family. Tata Motors' engineers and designers gave their all for about four years to realise this goal. Today, we indeed have a People's Car, which is affordable and yet built to meet safety requirements and emission norms, to be fuel efficient and low on emissions. We are happy to present the People's Car to India and we hope it brings the joy, pride and utility of owning a car to many families who need personal mobility."

    via Jalopnik

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  • This is an interesting point. Because while coming up with ways to facilitate low-energy forms of transport in an overly-reliant car culture like here in the US is necessary, so is providing safer, more efficient and affordable transport for families in India. (Kind of reminded of how some in the US love to talk about China's rapid development and its impact on the environment, when the US has a fraction of the population and only up till very recently was the biggest producer.) Still, every country has a responsibility to the environment and something that's going to be more accessible and high production run should guarantee low emissions (as in real, not labeled). Perhaps some of the solutions for DESIGN 21's bicycle competition will address these needs.

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