Design 21: Social Design Network

Sanjli most recently was an Assistant Digital Medial Planner at Hill Holliday (www.hhcc.com), one of world’s premiere global advertising agencies. At Hill Holliday, Sanjli was part of the digital creative team executing global online campaigns for top consumer brands, including CVS, Chili’s, EmblemHealth and Harvard Pilgrim. She managed relationships with partner web properties to ensure optimal brand exposure and was instrumental in executing highly effective advertising campaigns. Prior to Hill Holliday, Sanjli was a Marketing Coordinator for a top word of mouth marketing agency, Matchstick (www.matchstick.ca). Sanjli worked directly with consumers to gain an appreciation and understanding of their motivations and purchasing habits, and then translated those insights into grassroots strategies to penetrate the marketplace and generate buzz about new products. At Matchstick, Sanjli strategized and implemented word of mouth marking campaigns for global brands, including Gillette’s 5-blade Fusion razor, Dodge’s re-designed Grand Caravan, Tylenol, Coca-Cola’s first energy drink, “Vault”, Calvin Klein’s scent for men and women, and others. As a marketing consultant, Sanjli continues to develop and execute effective word of mouth and grassroots online marketing strategies. She has assisted various organizations, including FiftyP, a Web 2.0 startup focusing on early childhood financial education (www.fiftyp.com).
Sanjli is now directing her passion and deep knowledge in marketing and advertising to better understand the social innovation and design space. With a focus on grassroots innovations, Sanjli combines viral marketing, online advertising and product design to address challenges in developing countries.