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Craftmark Handmade in India

New Delhi, Delhi, India

Manager-Market Access Initiatives

Member since April 28, 2009

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    WomenWeave is an organization dedicated to empowering and improving the lives of women who weave in rural India. Its goal is to make handloom a profitable, fulfilling and sustainable income-earning activity for women. Moving towards this objective, WomenWeave follows a holistic approach towards the weavers it works with. Alongside design, skill-enhancement and marketing interventions, WomenWeave also undertakes health, education and childcare initiatives. Overall, the idea is to have happy, healthy and empowered women who make a constructive contribution to their families and to society. WomenWeave is a registered Charitable Trust, supporting the role of women in handloom weaving since 2002. Headquartered in Mumbai, it has a field office in Maheshwar, Khargone district of Madhya Pradesh.

    Women Weave have initiated a number of innovative programs, such as the Teen Quila Synergy Weaving Collection.This one-of-a-kind venture undertaken by Women Weave, merged three weaving centers of Kota, Chanderi and Maheshwar. These centers for the very first time wove in a synergy to create an exclusive collection of Sarees, Dupattas and Dress Materials. The entire concept was developed keeping in mind the changing requirements of the modern consumers who are more experimental and don’t want to stick to just one craft.

    With Synergy weaving one could wear a Chanderi Kurti with a Kota or Maheshwari dupattas or vice versa. The colors and designs of the three centers were combined to present ...

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    Rural Opportunities Production Enterprise (R.O.P.E.) provides global customers access to rural workers and artisans who manufacture handmade and handwoven natural products.R.O.P.E is a manufacturer and supplier of handmade and handloom woven natural products for large international retailers and buyers. R.O.P.E's materials are primarily indigenous and are naturally grown in the rural areas where the artisans work. Many of R.O.P.E's materials come from agricultural waste bi-products, and are biodegradable.R.O.P.E was founded in January 2007 and incubated at Indian Institute of Technology, Madras through their Rural Technology and Business Incubator (RTBI). ROPE currently produces in India and operates in the state of Tamil Nadu, employing full-time over 500 rural workers manufacturing more than one million handmade units per year. R.O.P.E plans to expand to other parts of India and to other countries to offer customers additional unique rural skills and materials.

    The following partners are integral to the success of R.O.P.E: Rural Technology and Business Incubator (RTBI), L-RAMP (the Lemelson Recognition and Mentoring Program) and National Research Development Corporation (NRDC). R.O.P.E addresses these challenges. As a one stop supplier for rural production, R.O.P.E organizes rural producers into local production centers, creates systems for production management, ensures product quality and delivery, and aggregates the output and delivery to global buyers. This enables R.O...

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    Khamir Craft Resource Centre was set up in the aftermath of the Gujurat earthquake in 2002 to promote long term sustainable economic and cultural development around Kutch. Khamir was initiated by the Kachchh Nav Nirman Abhiyan (KNNA) and the Nehru Foundation for Development (NFD). Khamir have been instrumental in reviving traditional Kutch crafts such as ajrakh block printing, tie dye, weaving, lacquer, bell making, as well as silver and leather work as viable sources of income for artisan communities. The Centre provides a space of artisans to develop business skills, build capacity, exchange knowledge and strengthen culture.

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    Dastkar Ranthambore Case Study This case study examines Dastkar Ranthambore, a craft enterprise located in Rajasthan, India, and looks at how strategic design innovation can bridge the gap between traditional artisans and mainstream markets, and impact business growth.

    Background In 2006, the All India Artisans and Craftworker’s Welfare Association (AIACA), based in New Delhi, and the international NGO, Aid to Artisans (ATA), began a three year public-private partnership to implement the Artisan Enterprise Development Alliance Program (AEDAP) in India. Most handicrafts created by Indian artisans are made with the intention of being sold commercially, yet many remain unable to reach the market. The aim of AEDAP was therefore to support Indian artisan enterprises to become more competitive in the market. The objective of the program was to leverage skills and expertise; to bring human, material and financial resources to bear on addressing various challenges throughout the supply chain related to Indian craft production and marketing.

    The Design Intervention The term ‘design intervention’ has been widely adopted to describe the process of linking designers to craft enterprises. The concept is that the designer will bring a new approach, or a different way of seeing artisanal skills and expertise, and share their design capabilities and understanding of global market demands. The designer does not impose but rather ‘unlocks’ the potential of the existing skill by tweak...

  • Eco Catalogue

    Arts & Culture, Industrial Design


    Many of Craftmark members create beautiful handicrafts that have a low impact environmental impact, and are produced in a community friendly way. To showcase the work of producers that are working in harmony with the environment we have created an eco friendly catalogue featuring handicrafts that recycle, use organic , biodegradable materials, and promote sustainable practices. Avani - For a Better Earh ( is one such craft enterprise creating and instituting earth friendly practices; they have created and disseminated Renewable Energy Technologies such as solar photo voltaic for home lighting and and cottage industry needs, besides rainwater harvesting AVANI has build a system in which all water consumed on AVANI’s campus is recycled through a series of anaerobic and aerobic treatment to obtain good quality water for irrigation to grow vegetables for the community kitchen. We will continue posting information, but you can also check out the Craftmark facebook page for regular photo updates. by Sharmila Wood

  • Kala Raksha Design School 4th Annual Convocation 2009

    Arts & Culture, Industrial Design


    'Where else would I get such information? I've always embroidered but never had a chance to learn.' - Graduate, artisan & designer, Kuverben.

    Kala Raksha Vidhyalaya design school opened its doors in 2005. The environment, curriculum and methodology of this unique educational institution are designed to be appropriate for traditional artisans, and is intended as a model with a new approach to the rejuvenation of traditional arts. It is open to working artisans of Kutch, conservatively estimated at 50,000. The focus of the school is on acquiring knowledge and skills that can be directly applied in the artisan’s own art to enable innovation appropriate to contemporary markets.

    Working artisans rarely have the luxury of leaving their home and profession for long periods of time. Therefore, the curriculum is designed as a series of workshops which are conducted over a period of one year in a residential local setting.

    Kala Raksha has well established links with premier Indian design institutions, including the National Institution of Design (NID), the National Institute of Fashion Technology (NIFT), Srishti Design Institute, and the Indian Institute of Crafts & Design (IICD). Faculty from NID and NIFT are advisors in establishing Kala Raksha Vidhyalaya. In addition, Project Director Judy Frater mobilized a team including faculty from the Fashion Institute of Technology, NY, and the Rhode Island School of Design to develop the basic curriculum for Kala Raksha Vidhy...

  • Sukriti Inprint

    Arts & Culture, Industrial Design


    Since 1979, Sukriti Inprint has crafted the highest quality handmade paper products. Based in New Delhi & drawing on the city's rich artistic & literary tradition, they have designed paper products, including letters & envelopes, gift paper, diaries & folios. Throughout their 30 year history Sukriti have ensured their entire process from cutting to printing to binding has remained in house and on site. Each of their master craftspeople maintain careful personal attention to detail.

  • Celebrating India's artistic & creative wealth

    Community, Industrial Design


    Nature Bazaar in New Delhi is a large, outdoor mela or market, made up of make shift colourful tents held up with bamboo poles, set around the rolling green lawns of the Indira Gandhi National Centre for the Arts, on Janpath. This year (2009) there was a Monkey theme, and papier mache monkey's dangled from the trees, greeting visitors, whilst performers donned costume and performed their role as cheeky, naughty monkey's - sometimes too well. Nature Bazaar is the brainchild of Dastkar a society for crafts and craftspeople . It's an umbrella organization that brings artisans from different parts of India under one roof to enable them to sell straight to the public, so that they deal directly with their customer base, and cut out middle men & sales agents. For many groups this is one of the biggest events on their calender, and they spend many months in preparation - weaving, spinning, moulding, shaping, twining, twirling, embroidering.... Nature is held in various cities and showcases the dynamic and skillful work of artisans from across India. The Bazaar is really a hub for creativity, and a celebration of the country's cultural & artistic diversity. The exhibition really is also a sensory experience - popping with colour, texture and pattern.

  • Dastkar Ranthambore

    Arts & Culture, Industrial Design


    Dastkar Ranthambore works with women artisans in the villages around Ranthambore Tiger Reserve in the Sawai Madhopur district of Rajasthan. Dastkar's distinctive Tiger motif & use of trees, birds and animal imagery demonstrates the communities concern for the natural environment, and in particular, the endangered Tiger species found in the area. Dastkar has been working in the region since 1980, supporting women in their production of patch work, & embroidered products

  • Kottans Basket - palm leaf basketry

    Poverty, Industrial Design


    Product: Kottans Basket - dyed palm leaf baskets

    Region of Production: Tamil Nadu

    Craft Process:

    The palmyra leaf baskets of Chettinad, also known as Kottans are made by the Chettiar people of Tamil Nadu. To create these products, the palm leaf is harvested and spread out like a fan to dry for between five to six days before being spliced with a knife into thin strips. The weavers braid the dried leaves into patterns using their hands to weave and feet to grip the base of the basket. Colourful cotton cloth and beads are sometimes used to enhance the object. Kottans were originally used for packaging gifts and containers filled with offerings to give at family functions and rituals. Kottans containing betel nut leaves and areca nuts were given to friends and people in general as a form of invitation or agreement.

    Producer Organization:

    M.Rm.Rm Cultural Foundation was established by Mrs. Visalakshi Ramaswamy to support research and the revival of crafts, textiles and architecture in the Chettinad region of Tamil Nadu. The production of Kottans, the Chettinad palm leaf basket began as an income generation and cultural preservation initiative in the year 2000. The Foundation supports building new markets for Kottans through interventions that assist craftspeople to adapt their traditional weaving styles whilst incorporating contemporary color and design.

    by sharmila wood

Craftmark denotes authentic Indian handicrafts and helps artisans to access markets

Contact Craftmark Handmade in India
Craftmark-Handmade in India

My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design