Dear John, bringing together ideas from one of the last posts in your blog (Don't Buy Any Food You've Ever Seen Advertised) and one of the themes approached in your book (Information Design for Consumer Education), I would say that not only "most healthy food is not advertised", but also that most healthy food producers do not offer good, understandable and educational information about their own products. While it is very easy to understand why big brands would prefer to use lots of hyperbolic adjectives instead of clear information, it is hard to grasp why small-medium sustainable-organic-fair-trade producers do not "isotype" their data to the public and start to push new standards this way. If a great deal of consumers are ready to make informed purchases but the growing sector of "good products" producers are not ready to provide it, should not information designers and activists try to take over this task within this emerging sector (offering, for example, suggestions to redesign labels from products they know and approve) and use this opportunity to school consumers? Could you point me cases where that is already happening? Grüße aus Deutschland e saudações do Brasil Semiographik
Kassel, Hessen, Germany
Member since April 09, 2009
In response to Who Would You Interview? Nominate now!, posted by Jacqui,
in the thread Who Would You Interview? Nominate now!
John Emerson, www.backspace.com/notes. The man has influenced "generations" of designers and activists (since May 2002). Quoting the July/August 2005 issue of Print Magazine: “Most designers agree, even insist, that design is more than clever imagery selling goods and services — it also influences how societies function. Social Design Notes, a remarkably informed and highly useful blog edited by John Emerson, explores design’s sociopolitical power and inspiration. A New York activist and designer who oversaw Web sites for Amnesty International USA and Human Rights Watch, Emerson launched his blog is 2002 as a ‘bridge between design activism — to push designers to think about acting in the public interest and to help activists see how design can facilitate their campaigns.’ Emerson explores how design is used to support and challenge the status quo, posting one historical note about the ‘Black Panther Coloring Book’ created by the FBI during the civil-right movement, and another about South Africa’s use of the comic book to prepare its citizens for their first election. Emerson also discusses the built environment, praising former New York mayor Rudolph Giuliani for having championed design to improve the lives of the disabled. And Social Design Notes’ Resource page contains tools — such as free stock photos — designed to convert readers into true reformers.”
Posted July 07, 2009 in DESIGN 21