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San Francisco, CA, United States
Member since February 20, 2009
Stephanie Wong has over 15 years of experience in the fields of fashion, home accessories, product development, consumer trend analysis, branding and graphic design.
Recently developed trend reports for various clients in the travel, luxury, womens apparel and beauty industries.
Designed consumer products for the fashion, home accessories and consumer technology markets for Pottery Barn, 3M, Sony, and Signa Enterprises.
Founder of StyleMaven.com, an online magazine focusing on womens apparel, accessories, beauty, home and lifestyle products. StyleMaven also features a city shopping guide to specialty stores in the trend setting neighborhoods of Tokyo, London, New York, San Francisco and Los Angeles.
Stephanie has a B.S. in Marketing with an emphasis in the Fashion Psychology from California Polytechnic University SLO, studies at the City University in London and has traveled extensively in Japan.
Experienced in style-based trend development used by marketing teams for consumer intelligence insights.
Expertise in development of:
- Identification of Consumer Trend
- Scenarios & Personas
- Product Styling Boards
- Retail Reportage
- Media Preference Profiles
- Consumer Trend reports
EDITOR + CREATIVE DIRECTOR
- Recruitment of freelance reporters
- Development of editorial vision
- Identification of emerging designers and retailers
- Creation and execttion of unique editorial features
- Savvy to current fashion, home and consumer trends Specialties:
Editor + Trend and Lifestyle Research + Target Market Visual Definition + Style and Popular Culture Analysis + MoodBoard Design + Editorial Concept Development + Fashion Marketing Promotions
Trend Spotter, Designer and Strategist at The Asterix Group 2003 – June 2006 (3 years)
Consumer trend research including moodboard development, target market trend analysis, competitive market analysis, persona development and online strategy for consumer lifestyle clients which resulted in increased sales, added exposure to target sector and added brand value.
Consultant - Moodboard Designer for Nokia
March 2002 – September 2004 (2 years 7 months)
Interpretation of market research findings into visual inspirational "StyleBoards" for use in product development, marketing and branding initiatives. Created extensive visual documents spanning all product categories and target markets. Focusing on retail, fashion, consumer and style trends.
Principal and Art Director at StephDesign October 1998 – January 2000 (1 year 4 months)
Visual Design, User Interface Design and Information Design solutions to technology, financial, retail and media companies. CBS Marketwatch, Financial Engines, Marimba, AutoDesk, Microsoft, Bank of America, Visa, Charles Schwab, Joie de Vivre Hospitality, and Mayor Willie Brown.
Senior Visual Designer at Cooper Interaction Design [ February 1996 – September 1998 (2 years 8 months)
Conceptual design, development and implementation of visual designs for software user interfaces. Collaborated in a fast-paced team environment with Interaction Designers, Engineers, Technical Writers and Clients. First Visual Designer hired as an employee. Cooper Interaction was founded by Alan Cooper, "The Father of Visual Basic" and a leading authority on Goal Directed Design.
Projects while at Cooper include:
In-flight Entertainment System for Sony - Lead Visual Designer Digital whiteboard for 3M - Lead Visual Designer Logitech Scanbank scanning software - Lead Visual Designer