What would grab your attention to book a package holiday? Australians have been touted as the second-biggest holiday spenders in the world (after the Saudis), and travel companies are working hard to nab a lucrative share of that travel dollar.
On average, Australians spend $3962 on an overseas trip, shadowing the global average of $2300, according to Visa’s latest Global Travel Intentions study. The report also revealed Aussies plan to increase their holiday budget by almost 10 per cent on their next trip to an average $4331.
So what are travel companies willing to do to turn a holiday-maker’s head?
Colin Bowman, Flight Centre’s general manager of marketing, says companies are always looking for ways to add value to a package. “I was in Hong Kong recently and the hotel we stayed at offered guests a mobile phone for the duration of their stay with calls charged at a local rate,” he says. “It’s the small but very important inclusions like these which can set a package aside.”
Matthew Cameron-Smith, managing director of Trafalgar Australia, says savvy Australian travellers want an experience that offers authenticity.
Cameron-Smith says: “Anyone can pay to have dinner on the Champs Elysees in Paris, but how many can organise a meal in a private 100-year-old goat farm in rural France or a lemon grove in Tuscany?”
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