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Santa Fe, NM, United States
Designer (Graphic Design)
Member since December 07, 2008
Bob Talarczyk is a graphic designer/photographer based in Santa Fe,New Mexico. A seasoned professional, Bob has designed and branded a wide variety of marketing and medical communications projects for Fortune 100 companies inover one hundred countries worldwide.
An expert in international advertising, Bob recently served as Worldwide Design Manager for Merck Pharmaceuticals. There, he led the logo and branding development of such major global medications as Januvia, Janumet, Zocor, Arcoxia and Emend. Prior to that, he worked as a Design Director/Producer for the in-house design group of Ciba-Geigy (now Novartis). He began his career as a Senior Art Director at J. Walter Thompson in New York City.
Bob has long been recognized as a pioneer and acknowledged authority in developing pharmaceutical advertising for commercial television. He produced the first digital, animated beating heart that had the honor of being featured at Siggraph, New York,
NY, through Cranston/Csuri and Ohio State University’s Super Computer. He is particularly proud to have designed and produced the promotional work for the “Brain” Series and “Cezanne” Special that originally aired on the Public Broadcasting System (PBS). Bob also had the opportunity to work with Frank Perdue on the initial launch of Perdue Chicken. He also art directed the AT&T TV commercial with Richard Bach, author of “ Jonathan Livingston Seagull,” featured in the TV special “Born Free”.
Bob holds a Bachelor of Arts degree from William Paterson University and a Master of Science Degree from the world-renowned Pratt Institute, New York,N.Y. He also attended the New York School of Visual Arts, the Newark School of Fine Arts, and the International School of Film & Video.
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Member of the American Institute of Graphic Arts (AIGA).