The Chupa Chups logo was designed after a concept sketch by surrealist Salvador Dalí. The first marketing was the logo with the slogan "És rodó i dura molt, Chupa Chups", which translates from Catalan as "It's round and long-lasting." Later, celebrities like Madonna were hired to advertise. In the 1980s, owing to falling birth rates, an anti-smoking slogan "Smoke Chupa Chups" was tried to attract further adult consumers.
