In my opinion, i think that this car is a really good idea for the Indian market.
this particular project is very interesting for people that don´t have a high economic position, because it´s cheaper than the other cars. the TATA nano, is also a good idea in india, because most of the families and their children use bikes or motorbikes, without helmets, and they go very fast,and such could be very dangerous, so this is also why I believe that the TATA´s a quite handy car to have around providing its convinience and safety factors.it´s definitely safer than using a bike in developing cities.

