This map gives me the ability to evaluate any product / object in comparison to other products. The map has no numbers or levels of evaluation but it consists of definitions which are basic design criteria, as i see them, and each criteria has 2 extremes. The user of this map mark the dots under each criteria for the chosen product in relation & comparison to other products. That way the visualization provides us with the relations and characteristics of each product and its value in the context and its surroundings. I can now mark my thesis project, look at products that were marked in better position on a certain criteria, and study those products to better understand how to improve my product.
I tried to choose products from different fields of interest and different production processes.