My thesis is to get more people in NYC to use bikes in cause of reducing pollution of single occupant vehicles and cabs, in my research I have found that bicycle security is one of the highest reasons people don't want to commute to work.
This will be the issue I would be dealing with, although it may come in several different forms, It can be an awareness of Police/People stopping thieves in broad daylight
Maybe its a better bike rack? A better Lock (Kryptonite, a bike lock company, has that on lock down though)? Or maybe its an un-stealable bike? Or dealing with bike accessories that get stolen, like bike seats, wheels, LED lights etc...
The direct aspect of this issue I will deal with is going to be determined from charettes and meetings with experts in this field (NFP) Like Transalt.org (whom still hasn't gotten back to me, Steven if you can help me with that?)