Revising my map, I attempted to quantify the four categories I identified in last week’s map – formal qualities, functional qualities, ethical qualities, and cost. I subdivided the circle behind each product into four quadrants, one to represent each category. Then, looking at the way I described the categories in the map last week, I assigned each product a rating for each category. The more that the quadrant is filled with colour, the ‘better’ it is. For example, I determined that a low cost (relative to the product) is best because it can then be accessible to more people. On the map, the Oxo measuring cup and the robot toy both score high in this category and those quadrants are therefore almost all yellow. I felt the LOMAK is priced relatively high, so it scored low in the category and has only a sliver of yellow filling the quadrant.
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