Join our network of non-profits, companies and individuals who believe social change can happen through design.

Become A Member
avatar

Herng Fuu Richard Yeh

New York, NY, United States

Designer (Product Design)

Member since September 08, 2008


  • Competition - Russel Wright

    Communication, Industrial Design

    Rw_in_studio_1950_sm_177_

    I think the over use of terms like organic, natural and eco-friendly really destruct the whole organic market, natural market, eco-friendly market and it also further confuses the consumers. These kinds of phrases became a kind of business strategies. For my thesis, the product will not be in the same category, but instead it will be a product of introducing Taiwanese indigenous tribal cultures to the world. The ideas of Made in Taiwan / For Taiwan is really important. Currently there are no Taiwanese Tribal products in any of the boutiques in New York City. It is a fresh and new market for the US.

    For design, I think honesty is really important. And also coming up with good designs that will last for a really long time is really good as well. For example the work from Russel Wright, his idea was to bring all good designs to the mass-market consumers. “They were not just cheap, they were beautiful, and that was a powerful combination,” said by Ms. Wilson. Economy is really bad now, but as a designer, we can all design another environment for us to live in; like what Paola Antonelli said“What designers do really well is work within constraints, work with what they have.” (From NY Times article: Design Loves a Depression by Michael Cannell)

    Click here to read the Article

  • Material: Timeline Planning Grid

    Communication, Industrial Design

    Time_line_177_

    Click here to view a bigger picture

  • Info Card

    Communication, Industrial Design

    Info_sheet_132_

    click here to see the info card

  • Summary of Review Feedback

    Arts & Culture, Industrial Design

    30x30-1

    click here to see the bigger pictures for 30X30 board

    The critiquers had two different approaches on my projects. First group of people thought the ring was closer to my mission of preserving the techniques and not disturbing their cultures. They though a new products might disturb their traditional products. They were questioning how will I play in the cycle of this project, and how will I built up trust with Bunun Tribes people and start on the production lines. One of the critiquer gave me a really good suggestion, she said: maybe the rings will craft by the Bunun tribes and all the others will be design by me.

    The second groups of people were more for the T-shirt concept. They think to connect the traditional techniques with high technology will be a better way for the people from tribe. The locals will create one hand done and limited mass-produced by machine. (the techniques they were using were at once high tech. We think that we are high tech, but 100 years from now, our technologies will be low tech again.) If I’m stick with weaving on the patterns, how could I play with the portion of the embroidering would be the key. Some critiquers also thought, there are a lot of people helping the indigenous people or craftsmanship, in the end it is all about business, how to market and market it well will be what I have to think about; focusing on bringing the products out from the gift shops and museums and designed something that can be put in the stores like D...

  • Thesis Board Draft 1

    Communication, Industrial Design

    30x30_177_

    Click Here to see the Bigger Pictures

  • Persona Needs Chart

    Communication, Industrial Design

    Persona_needs_chart_177_

    Click Here to see the Bigger Pictures

  • Designing Arguments Framwork

    Communication, Industrial Design

    Designing_arguments_framwork_177_

    Click Here to see the Bigger Pictures

  • Material 4 - Analyzing Similar Products

    Communication, Industrial Design

    Two_combined_177_

    Analyzing similar products

    My mission is to preserve the artisanal techniques of Taiwan’s indigenous tribes and strengthen their cultural heritage.

    Click here to see the Bigger Diagram for Analyzing Similar Products

    Click here to see the Bigger Diagram for Attributes of Similar Products

    What are products that serve a similar purpose?

    School craftsman class

    Food

    Stamp

    Audio Recording

    Museums

    Furniture Products

    Tatto – architex, architectonic

    Rosenthal

    Weaving / loom

    Guatemala Project

    Basket Weaving

    Old pieces of furniture put together (Project from: Amelia)

    Camboo (Project from: Vivian)

    Fashion (Alexander McQueen)

    Campana Brother

    Dream Capture

    Sangay Choden- traditional silk weaver from Bhutan

    What are the material qualities of products that serve this audience?

    Income level of indigenous tribes

    Natural Materials (Beads, Bamboo, Leaf, Wood, Rope)

    Unique Culture Style

    Labor should be Expensive

    Hand Made

    What are the materials and manufacturing processes are available and appropriate for your location?

    Local Materials

    Bamboo

    Hardwood

    Clay

    Silk

    Stone

    Leather


    Hand-Made

    Light Manufacture through Factory

    How are similar products that serve this audience in this location distributed?

    Gift Shops

    Museums

    Book Stores

    Local Venders

    ...
  • Lesson Plans

    Education, Industrial Design

    Lesson Plans

    Title:
    Preserve the artisanal techniques

    Grade Level: With NFP or a Random group of people

    Subject Area: Culture Studies, Product Design, Market Reserch

    Lesson Time:
    An hour

    Introduction:

    The indigenous tribes in Taiwan are the original inhabitants before the Han people invaded in the year of 1949. Nowadays the population of indigenous people in Taiwan is 2 % of Taiwan’s total population. These include fourteen tribes with fourteen different languages. Each tribe has their own unique cultures and different rituals. It is really important to pass on the tradition and the artisanal techniques, to help the indigenous people find their own cultural heritage and further strengthen it.

    Objective:

    The involvers will learn about the current situation in the tribes, and some of the techniques the tribes would like to pass on.

    Based on the information people will start brainstorm a list of criteria for what they think would help preserve the traditional artisanal techniques.

    Further more people will start throwing out similar products, which have the same quality of preservation.

    Finally start sketching out some possible ideas

    Materials:

    Different markers, Big Sheets of papers, Tape

  • Design Brief

    Community, Industrial Design

    Map_with_names_132_

    Design Brief

    Introduction:

    The indigenous tribes in Taiwan are the original inhabitants before the Han people invaded in the year of 1949. Nowadays the population of indigenous people in Taiwan is 2 % of Taiwan’s total population. These include fourteen tribes with fourteen different languages. Each tribe has their own unique cultures and different rituals. It is really important to pass on the tradition and the artisanal techniques, to help the indigenous people find their own cultural heritage and further strengthen it.

    Mission Statement:

    My mission is to preserve the artisanal techniques of Taiwan’s indigenous tribes and strengthen their cultural heritage.

    Key Survey Findings:

    More than 50 % of the people cares about the lost of craftsmanship More than 75 % of the people would like to help

    Target Tribe:

    Yami Tribe

    Geography:

    The only Tribe outside of Taiwan Island, they are in Lanyu Island.

    Target Market:

    Tourists and Global market (Luxury Market)

    NFP:

    Tribe-Asia Guatemala Project

    Location / Context:

    Taipei, Taiwan – An online marketing of Taiwan’s indigenous handcrafts.

    New York – Similar mission of preservation and providing a market for the locals

    Cost / Marketing Techniques:

    Since it’s handcrafts, the production of the products will be high. The final products will be targeting on the tourists as well as people all around the world by using online marketing techniques.

    Evaluation / Prototype Testing:

    I will be able to g...

My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design