Design Brief 1.2
Introduction:
The indigenous tribes in Taiwan were the original inhabitants before the Han people invaded in 1900s. Nowadays the population of indigenous people in Taiwan is 2 % of Taiwan’s total population. These include fourteen tribes with fourteen different languages. Each tribe has their own unique culture and different rituals. It is really important to pass on the tradition and the artisanal techniques, to help the indigenous people find their own cultural heritage and further strengthen it. It is equally important to let the world know about the cultures.
Mission Statement:
My mission is to pass on the weaving techniques within Taiwan’s indigenous tribes and strengthen their own cultural heritage, also further introduce Taiwan’s indigenous culture to the world.
Key Survey Findings:
More than 50 % of all people surveyed care about the loss of craftsmanship More than 75 % of all people surveyed would like to help preserve artisanal techniques
Target Tribe:
Atayal, Bunun, rukai Tribes
Geography:
The Tribes are in Taiwan Mountain areas.
Target Market:
1st to 6th grades’ children in Tribal Areas and US market
NFP:
Tribe-Asia Guatemala Project
Location / Context:
Taiwan’s Tribal Area’s School – a program to give out the paper loom products for free
US market (New York first) – The same paper weaving loom kit will be selling in the US
Cost / Marketing Techniques:
First it will be sell online and in small bou...
