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Herng Fuu Richard Yeh

New York, NY, United States

Designer (Product Design)

Member since September 08, 2008

  • Design Brief

    Community, Industrial Design

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    Design Brief

    Introduction:

    The indigenous tribes in Taiwan are the original inhabitants before the Han people invaded in the year of 1949. Nowadays the population of indigenous people in Taiwan is 2 % of Taiwan’s total population. These include fourteen tribes with fourteen different languages. Each tribe has their own unique cultures and different rituals. It is really important to pass on the tradition and the artisanal techniques, to help the indigenous people find their own cultural heritage and further strengthen it.

    Mission Statement:

    My mission is to preserve the artisanal techniques of Taiwan’s indigenous tribes and strengthen their cultural heritage.

    Key Survey Findings:

    More than 50 % of the people cares about the lost of craftsmanship More than 75 % of the people would like to help

    Target Tribe:

    Yami Tribe

    Geography:

    The only Tribe outside of Taiwan Island, they are in Lanyu Island.

    Target Market:

    Tourists and Global market (Luxury Market)

    NFP:

    Tribe-Asia Guatemala Project

    Location / Context:

    Taipei, Taiwan – An online marketing of Taiwan’s indigenous handcrafts.
    New York – Similar mission of preservation and providing a market for the locals

    Cost / Marketing Techniques:

    Since it’s handcrafts, the production of the products will be high. The final products will be targeting on the tourists as well as people all around the world by using online marketing techniques.

    Evaluation / Prototype Testing:

    I will be able to go visit Lanyu Island and learned about their culture and techniques in making things. I will also interview and observe everyday life of people in the Island. Building of knowledge in making their traditional craftsman will be needed for my project.

    Materials:

    Clay

    Production Process:

    All of the Production process will happen in the local region.

    Packaging / Distribution Method:

    Packaging will be designed by using Yami Tribe’s traditional symbols and motifs. This will further add values into the product. The products will be selling in the Museums and Galleries as well as online.

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My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design