Ethical 4 out of 5 The Puma Bike is a good way to bring in new trend and latest styling while also encourage people to ride bicycle to help reducing traffic and air problem.
Formal Criteria 4 out of 5 The bike is foldable, lightweight, performance enhanced, and even glow in the dark.
Functional 5 out of 5 I can see a lot people will use this bike to commute or leisure for its comfort, safety, and ability to stack in a small space. The folding mechanism seems very easy to operate while the large disk brake and suspensions will bring riders ease.
Cost 3 out of 5 The price at $1.5~2k is a bit more than average for general public but still is considered reasonable for the technology and fashion it offers.
Eames Lounge Chair
Ethical 1 out of 5 It uses plywood and leather as materials. Leather might not be a really good sustainable choice.
Formal Criteria 5 out of 5 It is Eames Lounge Chair. With its clean shape and style and beautifully matched leather and wood, It is a dream chair for many people.
Functional 5 out of 5 It is a comfortable chair for most of the people during most of event.
Cost 2 out of 5 To put a museum piece in your home does not come in cheap. Its price is 30 or 40 times over a regular office chair found in IKEA.
Nikon D3 DSLR
Ethical 2 out of 5 A camera is a good way to document environment around us. The fancy model is a good choice for journalists who needs high performance but is not everybody’s soup. It does not have much ethical impact. Formal Criteria
Formal Criteria 4 out of 5 The shape fit in hands perfectly with all the buttons and dials at your fingertips. The black color is perfect for different environment because it does not attract attention or reflect light.
Functional 4 out of 5 It is well design ergonomically and can go through different kind of severe weather for the ultimate performance. The function is always in your hand with this camera.
Cost 2 out of 5 It is pricy at $5000 for most of people who are not photographer. For the professional, it is a price well paid considers all the works it can do for you.
All Star Coach Bus
Ethical 1 out of 5 Coaches are good for public transportation. If it is use for a person or a small group of people, it is waste of energy.
Formal Criteria 3 out of 5 It is large and beautiful with all the options you want for a car and a home. It has the basic amenities or a home (kitchens, bathroom, living room spaces, and bedroom.) and fancy technology systems (LCD TV, Satellites communication..etc.)
Functional 3 out of 5 It may seem clumsy to maneuver such a big machine but consider all the function and comfort it provides for long trips, it is certainly one of the best way to travel.
Cost 1 out of 5 Depending on the different classes, the prices may varies. However, Top of line Class-A coaches RV can easily go beyond half million US dollars.
Paris Bicycle Sharing Program
Ethical 5 out of 5 It greatly reduces city’s traffic congestion and encourages people to ride bicycle for easy commute and healthier bodies.
Formal Criteria 5 out of 5 The system and bicycles are well designed that most general public can easily ride with.
Functional 5 out of 5 It rides just like every other bikes out there while it provides many little touches a city bike should have. (Chain guard and wheel guard to prevent all the grease and dirt getting on riders’ clothes.)
Cost 5 out of 5 The cost is inexpensive just like other public transits and maintenance is not an issue because riders do not have to own anything.