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Heather Fleming

Menlo Park, CA, United States

founder

Member since August 17, 2008


  • Sustainable Transportation

    Environment, Environmental Design

    Projects-india_rickshaw_modern-lg_177_

    During my stay in New York last week, I had the pleasure of meeting with Walter Hook of the Institute for Transportation and Development Policy (or ITDP). A 23-year old organization, ITDP consults on mass transit systems and urban development for cities and governments. They focus on providing sustainable transportation systems -- advocating and strengthening bicycle systems, developing low-cost rickshaws, implementing bus rapid transit systems (a significant decrease in cost over subway and other rapid transit systems) and stressing the importance of low-emission, safe development that accounts for population growth.

    ITDP is active worldwide working on several high-profile projects both in the US as well as developing world countries. During my stay in India back in February, I spent a day in Agra visiting the Taj Mahal, which is a hotspot for viewing the evolution of the cycle rickshaw ITDP developed for India. Their prior prototypes are in use throughout the city, addressing the cities need to preserve the Taj Mahal by reducing the amount of air pollution around the city. Their final design cost only $100 -- 300,000 are operating in nine of India's major cities. From their website:

    "In collaboration with local experts, ITDP developed design innovations that made India's traditional cycle rickshaw lighter, more comfortable, and easier to handle. The improved design increased the earning power of cycle rickshaw operators and drew passengers away from highly polluting,...

  • Sustainable Transportation

    Environment, Environmental Design

    Projects-india_rickshaw_modern-lg_177_

    During my stay in New York last week, I had the pleasure of meeting with Walter Hook of the Institute for Transportation and Development Policy (or ITDP). A 23-year old organization, ITDP consults on mass transit systems and urban development for cities and governments. They focus on providing sustainable transportation systems -- advocating and strengthening bicycle systems, developing low-cost rickshaws, implementing bus rapid transit systems (a significant decrease in cost over subway and other rapid transit systems) and stressing the importance of low-emission, safe development that accounts for population growth.

    ITDP is active worldwide working on several high-profile projects both in the US as well as developing world countries. During my stay in India back in February, I spent a day in Agra visiting the Taj Mahal, which is a hotspot for viewing the evolution of the cycle rickshaw ITDP developed for India. Their prior prototypes are in use throughout the city, addressing the cities need to preserve the Taj Mahal by reducing the amount of air pollution around the city. Their final design cost only $100 -- 300,000 are operating in nine of India's major cities. From their website:

    "In collaboration with local experts, ITDP developed design innovations that made India's traditional cycle rickshaw lighter, more comfortable, and easier to handle. The improved design increased the earning power of cycle rickshaw operators and drew passengers away from highly polluting,...

  • Guatemala_177_

    Almost two years ago, EWB's ATDT started a project with AIDG down in Guatemala. Our task: to design an affordable (less than $100) wind turbine capable of generating 15W of electricity. Just enough to charge a cell phone, power LED lighting for night use, play a small radio, etc. Not much for us, but a luxury for people around the world without electricity. The design has to be manufacturable within the walls of Xela Teco, a micro-manufacturing facility established by AIDG in Quetzaltenango. Our current solution -- a vertical axis pico-turbine constructed of electrical conduit, canvas, steel tubing, and bicycle gears. With that said, the turbine is not fully optimized and is still in the design phase. But thanks to article's like Alexis Madrigal's in WIRED.com and MakerFaire, we've attracted more volunteers and fresh brain power to keep the project going strong.

    Today was a few hours of testing out at Candlestick Park -- measuring torque, rpm, and..... wind speed. Except that I forgot the anemometer. A finger in the wind test suggested between 10-15mph winds, which is our target average wind speed. Test results still to come.

    AIDG did put together a great videoabout the Wind Turbine with Heather and Tyler were visiting Guatemala in April. More turbine blogging to come...

    ...
  • 28aug08_037_177_

    Yesterday the Hippo Roller arrived in Mountain View after a several week journey from Johannesburg, South Africa. We immediately took her out for a spin at Shoreline Park.

    The Hippo Roller is a 90L barrel-like water transport product. It's manufactured in South Africa and distributed to local communities. Women and children use them to collect water -- their alternative is a jerrycan or 5-gal bucket. Needless to say, the Hippo volume and transportability far outweighs both options. When you have to walk 4km to get your water for the day, I'd also appreciate something that rolls. The Hippo is very Flinstonian in appearance, and is simple to push on grass. Gravel is a completely different story. We struggled to get it up a small-grade hill... and... at one point, completely lost control of the Hippo altogether. Watched it break away from it's handle and roll uncontrollably back down the hill and splash into the water. This, however, was due to subtle misuse on our part.

    So what's it like being a South African woman using this product? I still have no idea... but it certainly made for a fun afternoon.

Product Design for the Developing World

Contact Heather Fleming
Catapult Design

My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design