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Brent Norris

Mountain View, Hawaii, United States


Member since August 11, 2008

  • Biomimicry in a frictionless world.


    In response to Defining Web Sustainability, posted by George Eid,
    in the thread Defining Web Sustainability


    If only plants could digitize themselves, I'm sure they would. Interacting with all the compounds they do must be fun but surely they would prefer to travel at lightspeed on optical wires or blow through the air faster than a whisper to meet their digital evolution on the other side of a planet.

    As I watch my small piece of the forest evolve I ask myself questions like, "Why can't everything generate it's own power from it's own movement?" and "why doesn't everyone work online yet?"

    The answer for me at least, is simple. There's more money for some people in friction-heavy industries. Okay, now that I've lost all but a few of you, I'll try and make a point.

    Working on the web and using the web as a platform for sustaining yourself is the best thing you can do for the environment.

    Migratory web professionals will lead the way after all this "green friction reduction" is long gone. We'll fight for things like bandwidth freedom and job visualization strategies more issues become political and social by http://nature, having just left the time of possibility and into potentiality.

    Our old problems with oil will pale ten years from now when large-scale internet outages are threatened.

    Doubt me? Of course you do. You're probably much more "stable" than I am so please break your own thoughts off this morsel of sustainable thinking. What do I know, I don't even watch television.

    You probably don't live in the forest. But you should spend some time here. Observing nature, listening to the silence and the roar of the wind are great conversation starters with the Forest Uhane. Feeling the ground shake and watching the night sky glow red, is humbling for any uptown or Newbury Street designer, if only to focus our thoughts on what's real.

    Given time you may find that the more we sustain ourselves through frictionless work, the more we'll free ourselves to do as we want and the less we'll rely on nature for anything. "But we breathe air," you say?

    Yes, we'll need to interact with nature but it will be done in love. Just start thinking of ways we can get more people sustaining ourselves using the web as a platform. Let's set our sights on a strong "mostly digital" economy.

    Moving beyond sustainability towards regeneration will occur for everyone once we implement what we've learned about green energy, jobs, and agriculture. The internet we've spent the last twenty years building will get us there much sooner than most believe, be the change.

    Send tax deductible contribution to sustain our teachings to

    We have lots of opportunity to get involved. Maybe start by helping us define sustainable web design at Google Knol.


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Watching the Tree Ferns Grow

Contact Brent Norris
Green Collar Technologies

My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design