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elisa ruffino

pasadena, United States

Producer, Designmatters at Art Center College of Design

Member since August 07, 2008

  • Megacities Studio Posters In Development BACKGROUND

    Community, Communication Design

    This series of posters, currently in a conceptual stage and awaiting design refinement in the coming weeks, was conceived by a team of nine illustration and graphic design students who are charged with creating the campaign and producing a call to action that can both mobilize communities on a grassroots level and inspire policy change within the governmental sector. The students are also working to develop a secondary series of media messages for the campaign that will span across animated and digital platforms.

    Clarifying the complex linkages between urbanization and public health, the campaign represents the opportunity to rally for a more sustainable urban future across North and South America.

    These 22 posters are all works in progress. We are working on a modular approach to the type because of the translations into other languages. Each poster would include color bar(s) or box that can carry the content and a tagline/call to action, once that is approved, and a stat or other substantial subhead that would ground the image. We would be selecting a total quantity of 15 posters to develop further.

    /// Our criteria to judge the posters are:

    a) how compelling are the posters?

    b) how well does the design at this stage speak to the urban theme it's addressing (pollution, sanitation, etc.)?

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My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design