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Essam Abu Awad

Amman, Jordan, Jordan

PhD Research Students

Member since July 08, 2008


  • I will act always as a designer!

    Communication, Communication Design

    It is my daily nightmare. No, it is not a true nightmare, let us say, a visitor. It is not only a night visitor; it is a visitor of every time. I am a designer, and as a designer cares for everything, I frequently find myself thinking like a designer. I ask questions that a designer asks. I attempt to find functional design solutions to a design problem I have uncovered while being a designer. I think of design brief, design proposal and design principles to guide me through the process. I rely on design thinking.

    This is does not concern how much experience I have, no matter who am I, a great designer or not, it is normal to find something missing when I forget myself as a designer, or I do not consider my self as one of the audience, a user, a consumer or an audience. If I do not act as so, I will not be able to solve a problem.

    All design solutions are considered as conjecture. Ok, that is fine, but this requires me using design thinking and principles; and how good to solve problems, and simply be not only a designer. How important for me to know whether the design works in a positive sense or not. Am I able to answer the question. I think that the answer can be achieved best by incorporate user feedback in the design process, by allowing myself playing a double role, a designer and a consumer, or one of the audience.

    It is simply to act on behalf of others by allowing myself to get into their world, better than inquiring what they have in mind, and living their...

  • Do you know that we all need to teach ourselves a lesson, not only professionals, but colleges and universities, from the school to vocational training to career developments:

    Students and designers must be equipped with the right skills to meet design and business needs. Can you identify skills gaps? Obviously, Amman has more than its fair share of design skills! Isn't it? If that is true, what about the country?

    Improving designers' skills is a huge task, it is like creating a new era in which the right mix of design skills can be found in the right places.

    Note that design is a way of thinking, not a way of making things look pretty.

  • A whisper in the ears Jordanian Designers !

    Arts & Culture, Communication Design

    Never mind, and no matter what type of classification we have,

    Why do we consider ourselves and others designers?

    How do we perceive our task, culture, identity and our future?

    Where we are? What do we innovate, alter and create?

    We are what we are! Designers.

    We are the designers of Jordan. We came here to make a practical and substantial difference to our Country, people and ourselves.

    Let each one of you ask him/her self these questions:

    Have you ever thought of taking part in the development and well- being of Jordan, of course by using the design?

    Have you been up to the challenges that face you in developing and promoting sustainable design solutions in all fields serving our country?

    It is not an easy task! But it could be easy if we design and import our own ideas and styles, and at the same time, we preserve our identity and character and shy away from imitation.

    I should be genuine. To be so, I should answer these questions to identify and define my objectives:

    • What is a designer, who is he, and what is his\her role?
    • What are the characteristics that should mark the Design?
    • What should our design academics plan and how they embark on teaching Design?
    • What public services that need Designs?
    • What type of design business should exist in Jordan? Amman, as many other Arab cities, is proud of its design status\identity.

    But, does Amman promote design in other cities of Jordan? Does Jordan raise the awareness of design among the public? Do Jordanians d...

  • Graphic Design and Printing

    Communication, Communication Design

    All methodological and non-methodological books agree with the logic which provides that graphic design is not graphic art on the strength that graphic art is older than graphic design and is as old as man and has evolved with his evolution. Graphic art was defined as the art of obtaining repetitive copies of an item to be printed and bearing same specifications. It is the techniques of engraving and printing by using the Litho stone and zinc, through dry and wet engraving methods and other methods. However, graphic design is the art of arranging the elements of certain item to be printed or displayed visually.

    Printing started at several peoples like Egyptians, Assyrians, Samarians and Chinese. It started with cylindrical stamps through clay capsules then wax until they discovered wooden modules and Litho stones that became one of the most important means for labels printing and that at its time it was a technical revolution. Printing developed with the use of stencil, silk fabric, offset and rotogravure and the emergence of metal printing. These and other methods need a special type of design that should be provided with what matches it.

    Therefore, graphic design was the closest to printing, knowledge and service as such, printing development had a prominent effect on graphic design, and where both were associated with computer and on both a special kind of systems was imposed in a manner consistent with the production line of each.

    Printing development was and still fas...

  • Design characteristics for the Future

    Arts & Culture, Environmental Design

    Is it possible for us to perceive the future? Is it possible for us to understand the design characteristics of the future?

    Of course we can!

    We can do that if we change the way in which we perceive the present and future. To do this, we will need to transform ourselves from being mere observers to being initiators who fully use our creative potential to anticipate future needs and to develop solutions.

    We may already know that the answer lies within ourselves, specifically, within our way of thinking about and evaluating the world. But theoretically, bridging the gap between theory and practice is difficult since our thinking is affected by traditionalism, dependency and waiting to adopt the results of others' experiments, rather than developing our own.

    The real situation in professional design is quite different, for example in the fields of visual communication, multimedia, architecture, interior and industrial design. Similarly, all academic and professional institutions are responsible for their own production. Any designer will be unable to produce adequate work if he/she is not essentially a creative being. A designer's productivity is also related to the environment in which they are working which must support the creative process at all stages of the product's design and manufacture. It is so important that the designer works within an environment that supports their vision, allowing them to anticipate and design for future needs on projects which are al...

  • The kind of fear which I shall tackle in this article is an every day feeling or phenomenon. Fear is a totally human reaction and feeling disregarding man’s age, looks, nerves, muscles or how bold he/she is. From the psychological point of view, fear is defined as one of the basic senses or emotions that man feels. However, it may accompany anger, pleasure, grieve, or sadness. Generally speaking, fear is associated with those emotions emanating from real tangible or intangible dangers. But, it stands in the opposite side with concern or yearning, which are normally resulting from a surprise, threat, danger of whatsoever.

    Fear may appear when a man is exposed to an embarrassing or humiliating situation, or when watching others undergoing such fear themselves, or when receiving some horrific news. Frequency or long exposure to fear may lead a man to a state of lack of balance, especially when a man resists his fatigue, emotional setbacks, agitation, the organic changes he is undergoing resulting from the nervous apparatus, like increased rate of adrenaline, abnormal cardiac beats, which are all accompanied by excessive sweating, dry mouth and other symptoms. But, this is not the case at all. The case is, how can the graphic designer face this fear ? How can her control such fear in a positive way? How can he succeed to make use of his fears in a creative way?

    This phenomenon is widely known among graphic designers regardless of their professionalism, but it hits it utmost l...

  • A designer for the future

    Communication, Communication Design

    We can not deny that there is a considerable number of innovators working in the field of graphic design, some of them are academic whereas others are far away from this specialty. The market is crowded with those who knew this field of knowledge as a result of dealing with computers and the availability of design programs that are not subject to copy rights. This enables many to practice this art without the minimum knowledge of the rules of this specialty which is considered one of the disadvantages of the unlicensed technology.

    The academics who worked in this field, some of them do not hold the academic specialty, they, naturally, lack full qualification to play this role at the competency required, so, it is not enough to able to use design programs and its techniques if you are not qualified to know when and how to manage the ideas and how it could realize the desired target.

    It is necessary to find a designer who know how to deal with the changes of time and its techniques besides providing him with training in what is to come in future as we see fast developments in human knowledge and the developed curricula and programs that are subject to constant development to be able to keep pace with the concept of information and knowledge technology.

    The expansion of graphic design base in visual communication media determines an important characteristic for a graphic designer who should be able to acquire courage, innovation and the ability to judge and assess, combined...

  • An eye on Graphic Design

    Communication, Communication Design

    We find it mandatory to say that graphic design, this late specialty, quick in its development, related to all walks and activities of life, this only comprehensive technical specialty due to its relation with a piece of information and technology, we know it by its many names besides graphic design, for it is a design of a piece of information and design of communication means. All of these names refer to the extent of its development as an independent science, the task of which in to find solution to problems in the field of promotion, presentation or communication. Therefore, it is the language of time, a language that is not stationery or static, but developing and keeping pace with the changes of time thus, we find that graphic design is in need for a qualified and developing cadre able to deal with modern life requirements in a language that has a brief, simple and direct message, we acknowledge also the relationship of graphic design with writing, printing and publishing since its origin and it is an innovative work that couples word with shape using art and technology as a means of communication which begins with a message innovated by a designer that develops to become a means of visual communication beyond words and excels them with control of color, letter, picture and ideas through the designer's imagination and production of media through which he can convey the desired message to the crowd.

    Hence, its importance emerged to play an important role in modern life...

Design is a place. Design is to say.

Contact Essam Abu Awad
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My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design