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Ross Popoff-Walker

San Francisco, United States

Designer (Product Design)

Member since June 19, 2008


  • What Is The Future Of Design? (Hint: it’s not the web)

    Communication, Communication Design

    Read the original post here:

    What’s the future of design you ask? Taking game design concepts and ideas, and applying it to all other areas of design, from products to websites, to make experiences more engaging, addictive, and visceral.

    This week USA Today’s Mike Snider wrote an article: “Social sites help casual games reach the next level” where he talked about the ready-to-boom casual games marketed. He quoted me in the article, and here’s an excerpt of that:

    The reach of online casual games is already impressive: One-third of people ages 6 to 44 have played them, according to market tracker The NPD Group. Globally, casual games on PCs, game systems and handhelds, played online and off, generate about $2.25 billion annually, according to the Casual Games Association.

    Two popular existing networks, Zynga and Social Gaming Network, have begun adding their games as applications on social networks. More such combinations are on the way, because the revenue potential from advertising, subscriptions and virtual items “is enormous,” says Ross Popoff-Walker, a researcher for Forrester Research. “It’s a huge audience, (and) there are a lot of different experiments on the Web taking on elements of gaming and the traditional social network.”

    This is only the tip of the iceberg, or in this case, glacier.

    A year ago I ghostwrote a Forrester report with Kerry Bodine called “Desirable Online Experiences” that argued as consumers spend more and more time online ...

My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design