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Melanie (Rieschl) Zaelich

minneapolis, minnesota, United States

Designer (Art Direction)

Member since June 12, 2008

I've always imagined how our world and our lives could evolve by using power of creativity.

I was ecstatic to find this site and a whole community of people that share a common belief in the power of design for world growth. Creatives hold a mammoth key to social change, and I have an inner passion to do my part.

So to fulfill my part, I do pro bono work for non-profits and good causes that can't afford to pay for good design. One such charity is FINNEGANS Irish Amber. FINNEGANS is a Minnesota beer company that donates 100% of its profits to help end the cycle of poverty. I'm in love with the concept of "beer for charity" — regular people out having a good time can help fight poverty just by choosing FINNEGANS over another beer brand. That's creative.

For nearly 5 years, I've been a volunteer designer for FINNEGANS, (now Creative Director) and have helped increase its brand awareness, drive sales and donations which helps fight poverty in Minnesota. I design posters, ads, packaging and more — including creating a "Bottle Cap Fashion Show" to strengthen the brand at their fundraising music event. (That's me modeling the duds that were made out of the FINNEGANS packaging).

I'd love to hear how you use your creativity to help the world grow — drop me a line.


Melanie has been a designer/art director for over 15 years. She attended Portfolio Center in Atlanta, Georgia and has worked at several top firms in Minneapolis. The awards she has won throughout her career only fuel her passion to work for non-profits and good causes in need of good design. She is currently an Art Director at Periscope, an ad agency in Minneapolis, and she is an instructor at Brainco School of Advertising.

My Blog / View all (1) Blog Posts

You're Ugly!

Poverty, Communication Design

I had an interesting bike ride home from a Finnegans meeting tonight.

At the meeting, we discussed...

My Work Samples / View all (4) Work Samples

  • Fng_2007_12pk_10_small_thumb_57
  • Pub_posters
  • Fashion_show_thumb_57
  • Picture_5_thumb_57

World change is a good idea.

Contact Melanie (Rieschl) Zaelich

My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design