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Araceli de la Parra

milan, Italy

Designer (Product Design)

Member since April 27, 2008


    Environment, Environmental Design


    Recently the Biomimicry Institute launched the website:

    "What is AskNature?

    Imagine 3.8 billion years of design brilliance available for free, at the moment of creation, to any sustainability innovator in the world.

    Imagine nature's most elegant ideas organized by design and engineering function, so you can enter "filter salt from water" and see how mangroves, penguins, and shorebirds desalinate without fossil fuels.

    Now imagine you can meet the people who have studied these organisms, and together you can create the next great bio-inspired solution." J.Benyus just published a very interesting interview on this initiative...

    Article is posted here:

  • SOCIAL DESIGN: A designer's tale

    Education, Industrial Design



    The story that follows is an attempt to personify and clarify one of the most challenging situations we as designers find ourselves up against when we try to present or implement sustainable solutions. It is meant to inspire, provoke and possibly indicate tools and resources both internal and external that can help us resolve and effectively communicate sustainable solutions that necessarily involve a 360 degree vision and exploration. Based on the work by Paola Santagostino on the use of fables as an instrument for problem solving on many different turfs; “The use of imagery in a story is able to convey a message more incisively making it echo on an emotional level” and hoping to contribute a new approach to some of the problems faced by the sustainable design community.


    Once upon a time in a far away land lived a king who could only see blue and yellow. One day the artisan of the kingdom brought him a bowl, a wooden bowl he had just turned on the lathe, he was so excited about the intricate patterns the shape and wood grain had created that when the king said “Could you paint it yellow?” he was deeply disappointed and frustrated. Think of it! Ruin the beauty of his work by painting over it!. The kingdom had become dichromatic, everything was either blue or yellow nothing in between for the king could only distinguish objects in these two colors and pretty soon the people of the kingdom began to forget that other colors existed. On...

My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design