According to a recent newsletter posting for Sustainable Brands Weekly, apparently consumers are. But in these hard times, we must not forget the environment, I'm sure it's just a phase and will soon clear up. Certain consumers in specific regions will continue to support green products, services and incorporating into their lifestyle, for example Portland, Boulder and San Francisco.
Only time will tell....The Farmer's market in San Francisco continues to be a zoo, and organic food and produce is still prevalent --as so for reusable bags, and low end purchases such as cleaning products. Green services, clothing and high end accessories are for the most part taking a back seat .... at least for the time being.
Sustainable Brands Weekly
Are Consumers Rethinking Their Commitment to Green?
Sept. 17, 2008 - Half of Americans may still be hot for green products, but consumers' willingness to pay more for green alternatives has decreased since last year, according to a new survey.
Going Green, an annual report examining how much consumers actually care about green issues, indicates that Echo Boomers (ages 16-29) and GenXers (ages 30-43) are more concerned about the environment compared to a year ago. But while interest in green issues continues to grow, consumers' willingness to pay more for green alternatives has decreased, according to the report.
"There is a looming challenge for marketers of green products and services," says Dr. David Bersoff, the a...