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Michael S Hoefler Jr

new york, ny, United States

Member since March 10, 2008


    Communication, Industrial Design


    I am about to embark on the very first of my user testing and focus groups. Up until now it's been friends, professors and their various children. This is both exciting and kind of scary. It's where I will figure out all the kinks with my thesis and then work them out.

    Truth is, I can't do much more until I've officially tested. The Itinerary is as follows:

    Tuesday (1pm to 3 pm) Mommy and Me Gym, YMCA on 14 and 2nd Ave

    Wednesday (8 am to 2 pm) IRB Early Learning Center, Lexington School for the Deaf

    Thursday (8 am to 3 pm) IRB Early Learning Center and Preschool, Lexington School for the Deaf

    Friday (3 pm to 5 pm) Speech and Occupational Therapy, Comprehensive Learning Center

    To prepare for this, I've made business cards with my thesis logo as well as about a thousand blue frosted cookies (I think blue is my general color palette)

    Also, this whole focus group research will not only legitimize my thesis but prompt me to write more about it on this blog.

    Best, Michael

"What is now proven, was once only imagin'd."

Contact Michael S Hoefler Jr

My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design