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Rob Curedale

Los Angeles, California, United States

Designer (Product Design)

Member since February 29, 2008

Rob Curedale was born in Australia and worked as a designer, design manager and design educator in London, Sydney, Vevey, Switzerland, Portugal, Los Angeles, Silicon Valley, Hong Kong, China and Detroit.

Curedaledesign is one of the most globally connected industrial design firms. We undertake competitive and global trend research to accurately target our product design process.

For more than 25 years, Curedale has managed the development of medical, technology and lifestyle products in global markets including Europe, Australia, Asia and North America. During this time, Curedale designed hundreds of products as a consultant and in-house design manager at corporate offices and consultancies. Clients include HP, Philips, GEC, Nokia, Sun, Apple, Canon, Motorola, Nissan, Audi VW, Disney, RTKL, City of AbuDhabi, The Royal and Australian Navy Navies and airforces, Steelcase, Hon, Castelli, Gensler, RTKL, Haworth, Honeywell, NEC, Hoover, Packard Bell, Dell, Black & Decker and Harmon Kardon, among others.

Rob was Director of US Operations for Product Solutions a China based Industrial design and manufacturing sourcing consultancy. Rob works with product developers to find the most effective way to manufacture products and components in Asia.

Past design school teaching experience includes Yale School of Architecture, Cranbrook Academy of Art, Art Center Europe; a faculty member at Sydney College of the Arts and the UTS Sydney; and as Chair of Product Design at the College for Creative Studies in Detroit, the largest Product Design school in North America, Escola De Artes e Design Matosinhos in Oporto Portugal, Pratt Institute in Brooklyn, Instituto De Artes Visuals, Design e Marketing, Lisbon, Southern Yangtze University, Jiao Tong University in Shanghai and Nanjing Arts Institute in China. He delivered the opening address at the Industrial Design Institute conference in Boston on design and manufacturing in China.

I support ongoing transformation of the profession of Industrial Design into a socially, culturally and environmentally resposnsible and sustainable activity.

I have worked as a designer in many parts of the world including Detroit, London, Sydney, Silicon Valley, Switzerland and China and seen some of the worst practices up close.

I am interested in regional global cultures and anthropology. I have worked on archaeological digs in the Middle East and some remote and culturally interesting places. I am currently doing environmental research related to more sustainable practices as part of design projects for some of the largest furniture companies in the world.

My small steps include such activities as next week moderating a public discussion at University of California on Environmentally responsible design between designers Yves Behar and designers from frog, Gensler and Ideo.

My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design