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Patrick Robinson

Toronto, Ontario, Canada

Designer (Graphic Design)

Member since January 06, 2008


  • Adobe doesn't know the meaning of sustainability

    Environment, Communication Design

    That's right. I say this because it is not even listed in the spell check or dictionary in it's popular Creative Suite software.

    Language is important. Language is necessary to form laws and policies. Language is an easy way to 'spread the word' of values.

    As words take on new meanings such as Corporate Social Responsibility or Social Entrepreneurism, their proliferation into popular culture can be assisted by designers.

    Listed below are some definitions that my 'spread the word' group have assembled.

    Sustainablity: The practice or process of maintaining an indefinite form of production by protecting the conditions that production depends upon.

    wikipedia currently defines sustainability as: "Sustainability is a characteristic of a process or state that can be maintained at a certain level indefinitely."

    The United States Environmental Protection Agency defines sustainability as: “meeting the needs of the present without compromising the ability of future generations to meet their own needs.”

    If you have or work with an alternative definition please share it. Thanks.

  • Spread The Word

    Environment, Communication Design

    As a designer, design manager and design educator I believe that I can play a role in encouraging sustainability and social corporate responsibility.

    To do so, I have created a 'design thinking camp' focused on 'cause based design'.

    This 'camp' meets twice monthly is open to anybody in the Toronto area who would like to participate.

    Our goal is to host a summit on earth day, April 22 2008 by the name of "spread the word".

    This will be a summit (participation by the attendees prior and during the event make it a summit not a conference) is designed to celebrate those who are already doing this work, to encourage others to take up the mantle and to initiate the conversation within the design community about how the message can be taken to the world at large.

    We will post some of our research here to share with the Design21 Network.

Design is my super power that I wield for 'forces of good'.

Contact Patrick Robinson
GRIP Limited Advertising

My Interests

  • Industrial Design
  • Environmental Design
  • Communication Design
  • Fashion Design
  • Audio/Visual Design