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Overview: The intention of this article and the series of article that will follow is to understand following concepts and ideas:-
2) What is the difference between brand development, brand strategy and branding?
3) How can business benefit from branding?
4) What is online branding? Tips and tricks.
5) A case study and a guest interview.
6) Vox populi (A collection of ideas and views on the subject from various sources)
A business organization usually start making sense out of the benefits of branding when either one of their senior managers discover it while he accidentally stumbled upon a book on branding or suddenly they realize that their competition has become “famous overnight”. And the result of this interesting discovery leads them to the doorsteps of a so called “brand guru” , who talks about a prophecy that there business is doomed and he is a godsend savior to bring them out of the oblivion. The enlightenment begins here and then with couple of meetings over sushi, black coffee, heated arguments, ego brushes and some brand experts (by products of the exercise) later a brand is born. The result of this exhilarating & arduous exercise somewhat looks like this:-
1) Hiring of a design agency
2) Suddenly a new logo is created
3) The corporate identity looks like a riot of colors
4) A meticulous exercise of revamping the marketing collaterals and online presence
5) A press meets with dark suited b...