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Aubrey Iliff

Australia

Member since August 12, 2013


  • Welcome to Quickchilli

    Community, Communication Design

    Source QuickChilli offers integrated electronic solutions that support companies from the initial design stages of a web site through to e-commerce and/or Intranet applications, whilst considering the wider management and marketing strategy of their client organisation.

    QuickChilli Services:

    • Web Design • E-commerce / Online Shops • 360° Virtual Tours • Graphic Design • Bespoke Programming • Content Management Systems • Hosting Solutions • Database Integration • Secure Server Facilities • CD-ROM/Multi Media

  • Source

    WELCOME to Setter, where the award-winning creative talent og a boutique ad agency is fussed with the experienced strategy resources of a consulting firm. From dynamic brand strategies to show-stopping marketing communications, we’re uniquely built to help you focus your brand, differentiate your message, and win.

    The Arrival of Inbound Marketing

    It’s amazing isn’t it? It almost doesn’t make sense. You’ve got a company that has 13 full-time employees, generates absolutely no revenue, and gets sold for $1 billion. I’m of course talking about the early April acquisition of the photo-sharing mobile app Instagram by Facebook CEO Mark Zuckerberg. What’s even more remarkable is that Zuckerberg bought the app knowing that monetizing it might compromise the value that Instagram CEO Kevin Systrom worked so hard to build.

    So why did Zuckerberg throw ten figures at an app that is seemingly impossible to monetize?

    There’s a new metric business leaders and marketers are beginning to embrace; it’s called return on engagement. When Zuckerberg purchased Instagram, he wasn’t purchasing a novel photo-sharing technology (although that was a huge plus). What he was really doing was absorbing a community of 35 million highly engaged users.

    This purchase and many more like it reflect a change in the way we appraise value. Marketers are beginning to understand that it makes more sense to pitch to 1,000 engaged users vs. a million annoyed users (e.g. poorly targeted ...