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Tom Riddler

Berlin, Germany

Designer (Graphic Design)

Member since December 23, 2007

  • Over the Judgement

    Communication


    Hi Linda/Team Design21/ MCAI-NY

    I regret to say this but the designs that the judges have selected are far away from the actual concept of LOGO DESIGN. Most of the designs listed in 10-13 selected entries are incorrect CONCEPTUALLY, THEORETICALLY. Looking at only Aesthetic nature of it does not solve the purpose.

    Being into the Design Industry for over 30 Years, I can say that , designer behind these designs have run for Beautiful look of it, and Colors. These are more of like Posters but we were not looking for a poster. Were we?

    Infact the most popular entry wont be suited on Letter pads, Visiting Cards, Bookmarks ,if printed as a logo.

    I would suggest to recheck all the 1600 entries again and look for better designs. Just to judge something for the sake of of it, would be like fooling ourselves unnecessarily. All I can say is, lets not CONCEPT of DESIGN fail, just for the sake of Judgement.

    --Regards Tom Riddler

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